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Emilio Ramon Ejercito III, more popularly known as ER Ejercito (or Jeorge Estregan in show business), was sworn in as Laguna governor on June 28, 2010 at the Rizal Shrine in Calamba City, Laguna. The Estrada family was present during the oath-taking ceremony, led by former president Joseph Estrada who is ER's uncle.
The Laguna governor's oath-taking was a star-studded affair - Pops Fernandez and Cesar Montano hosted the event while other close friends of the Estrada family were present including Armida Sigiuon-Reyna, Robert Seña and Isay Alvarez.